Shelter Architecture

Shelter Architecture, architecture and social media ground-breakers, design lively, modern homes, restaurants, office spaces and more. With new thought leadership on their team, they wanted to tap into new markets and make connections for all areas of their practice.

SparkTrack analyzed the current market and Shelter’s marketing and social media to date and pulled together an annual communications plan. They were already doing many things well, so it was a matter of seeking out more editorial prospects, event concepts and networking avenues that would translate into real value (meaning new clients). We proactively targeted advertising opportunities and met with local editors based on audiences alignment and editorial content.