Instagram Enriches Online to IRL Experiences

Instagram Enriches Online to IRL Experiences

Posted by on Sep 27, 2017 in Social Media | No Comments

IRL. In real life we’re busy. It’s messy. It’s far from perfection. It’s important to remember that what we see online in our social media feeds – shiny, happy people – is not the full story. In my fourth in the series of Insta Exploration posts, I’m exploring the relationship of real life and online engagement. I’m […]

Under the Influence of Instagram

Under the Influence of Instagram

Posted by on Jun 27, 2017 in Social Media | No Comments

In my earlier Insta Exploration posts, I highlighted how to create an Instagram account and manage its content (see: An Appetite for Insta) and dove into the why of its relevancy (see: Instagram Serves Up A Shared Experience). Now it’s time to talk about the who of Instagram — the influencers or the #InstaInfluencers. I’m […]

Instagram Serves Up A Shared Experience

Instagram Serves Up A Shared Experience

Posted by on Jan 14, 2017 in Blog, Social Media | No Comments

I’ve been dishing with friends about Instagram attributes since a recent Social Media Breakfast (#SMBMSP). The breakfast event focused on bacon (a must!) and Instagram, a platform that hosts 600M users, and prompted my first post in a series of Insta Exploration, An Appetite for Instagram. In that post I covered the how to’s of an Instagram account: brand […]

An Appetite for Instagram

An Appetite for Instagram

Posted by on Sep 26, 2016 in Event Recap, Social Media | One Comment

I’ve been searching for the words and sentiments to convey my passion for Instagram over say… Facebook. I thought it was just a personal preference until I started voicing what I enjoy and value about Instagram to clients and friends. I intentionally booked my reservation to Social Media Breakfast MSP 93 (#SMBMSP93) to learn and […]

Oh The Digital Places You’ll Go

Oh The Digital Places You’ll Go

Posted by on Jun 29, 2016 in Social Media | No Comments

In its infancy, social media was all about the “like.” In November 2008, I blindly created a Twitter account @jengilhoi to follow and observe as a then 38 year-old what this communication channel was all about (I now have @sparktracker, @edamomie and @emcapacity as well — apparently I just cannot get enough). I remember receiving the invitation […]

Social Media for Schools: The Hashtag Prevails

Social Media for Schools: The Hashtag Prevails

Posted by on Sep 28, 2015 in Learning, Social Media | One Comment

I noticed something quite different when my fourth-grader returned to school this fall. An energetic, new principal was high-fiving all of the kids upon their entering the school doors each morning (sometimes even an occasional parent). Something had shifted. Things were a buzz. The first piece of business was teaching the kids the school song, […]

Business CYA: Collect Your Assets

Posted by on Feb 28, 2014 in Resources, Social Media | No Comments

Do you have an abandoned Twitter account? Has your LinkedIn account remained untouched for months due to login failure or lost password? If you had to name your businesses fonts and color palette – in RGB too – could you easily access it? I truly enjoy working with small businesses. Whether that means organizing a […]

Technology to the Plus?

Posted by on Jan 28, 2014 in Learning, Social Media, Technology | 2 Comments

Most of us would say we appreciate a visit to a website or social networking site that offers up content relevant to our interests. It’s often why we bookmark these sites and revisit them. Do we stop to consider what’s going on behind the scenes to enable this smart and savvy push of catered content? […]

Balancing Your Social Strategies and Tactics

Posted by on Oct 28, 2013 in Content Creation, Social Media | No Comments

As a business owner, you know you should be social right? Have you thought about how you’d implement a social strategy and who within your company would be charged with what might be viewed a daunting task? In talking with several small business owners, the quandary is similar. Most understand the need and desire to […]

Blogging: Your Brand-Building Epicenter

Posted by on Jul 22, 2013 in Content Creation, Social Media | No Comments

Blogging is so outdated. I’m not a writer. I don’t want to commit to the frequency it requires. No one will read it. These are some common responses I hear from clients when I ask the probing question, “Have you thought about creating your own blog?” Since blogging became mainstream in 1999, everyone’s doing it. […]