Sparking Conversations, Tracking Results

Social Media

Instagram Enriches Online to IRL Experiences

Instagram Enriches Online to IRL Experiences

IRL. In real life we’re busy. It’s messy. It’s far from perfection. It’s important to remember that what we see online in our social media feeds – shiny, happy people – is not the full story. In my fourth in the series of Insta Exploration posts, I’m […]

Under the Influence of Instagram

Under the Influence of Instagram

In my earlier Insta Exploration posts, I highlighted how to create an Instagram account and manage its content (see: An Appetite for Insta) and dove into the why of its relevancy (see: Instagram Serves Up A Shared Experience). Now it’s time to talk about the […]

Instagram Serves Up A Shared Experience

Instagram Serves Up A Shared Experience

I’ve been dishing with friends about Instagram attributes since a recent Social Media Breakfast (#SMBMSP). The breakfast event focused on bacon (a must!) and Instagram, a platform that hosts 600M users, and prompted my first post in a series of Insta Exploration, An Appetite for Instagram. In that post […]

An Appetite for Instagram

An Appetite for Instagram

I’ve been searching for the words and sentiments to convey my passion for Instagram over say… Facebook. I thought it was just a personal preference until I started voicing what I enjoy and value about Instagram to clients and friends. I intentionally booked my reservation […]

Oh The Digital Places You’ll Go

Oh The Digital Places You’ll Go

In its infancy, social media was all about the “like.” In November 2008, I blindly created a Twitter account @jengilhoi to follow and observe as a then 38 year-old what this communication channel was all about (I now have @sparktracker, @edamomie and @emcapacity as well — apparently […]

Social Media for Schools: The Hashtag Prevails

Social Media for Schools: The Hashtag Prevails

I noticed something quite different when my fourth-grader returned to school this fall. An energetic, new principal was high-fiving all of the kids upon their entering the school doors each morning (sometimes even an occasional parent). Something had shifted. Things were a buzz. The first […]

Business CYA: Collect Your Assets

Business CYA: Collect Your Assets

Do you have an abandoned Twitter account? Has your LinkedIn account remained untouched for months due to login failure or lost password? If you had to name your businesses fonts and color palette – in RGB too – could you easily access it? I truly […]

Technology to the Plus?

Technology to the Plus?

Most of us would say we appreciate a visit to a website or social networking site that offers up content relevant to our interests. It’s often why we bookmark these sites and revisit them. Do we stop to consider what’s going on behind the scenes […]

Balancing Your Social Strategies and Tactics

Balancing Your Social Strategies and Tactics

As a business owner, you know you should be social right? Have you thought about how you’d implement a social strategy and who within your company would be charged with what might be viewed a daunting task? In talking with several small business owners, the […]

Blogging: Your Brand-Building Epicenter

Blogging: Your Brand-Building Epicenter

Blogging is so outdated. I’m not a writer. I don’t want to commit to the frequency it requires. No one will read it. These are some common responses I hear from clients when I ask the probing question, “Have you thought about creating your own […]