Pre-PR: Create Your Assets, Craft Your Story

Pre-PR: Create Your Assets, Craft Your Story

Posted by on May 8, 2017 in Content Creation | No Comments

Whether you’re at the onset, midway or close to completing your online fundraising for your new business venture, it’s never too early to embrace the basics of public relations to understand how you can set yourself up for initial and ongoing success. As you may suspect, modern day public relations is so much more than […]

Video Enters Into the Picture

Posted by on Nov 25, 2013 in Content Creation, Technology | No Comments

Are you leaving it up to your product imagery and copy to tell your story online? If so, you’re missing out on the engagement, interaction, viral aspect and measurement that video affords. Just when you thought your web site was updated and mobile responsive and your social channels were set, video enters into the picture. […]

Balancing Your Social Strategies and Tactics

Posted by on Oct 28, 2013 in Content Creation, Social Media | No Comments

As a business owner, you know you should be social right? Have you thought about how you’d implement a social strategy and who within your company would be charged with what might be viewed a daunting task? In talking with several small business owners, the quandary is similar. Most understand the need and desire to […]

Blogging: Your Brand-Building Epicenter

Posted by on Jul 22, 2013 in Content Creation, Social Media | No Comments

Blogging is so outdated. I’m not a writer. I don’t want to commit to the frequency it requires. No one will read it. These are some common responses I hear from clients when I ask the probing question, “Have you thought about creating your own blog?” Since blogging became mainstream in 1999, everyone’s doing it. […]