Leave No Communication Channel Unturned
You have to be pretty crafty to weave a brand’s story given the wealth of communication mediums at our finger tips. You also have to be solid on the core value of your brand so it doesn’t get lost or confused in the consumer’s mind.
I’m talking about more than just logo placement, font, graphics and color palette here. I believe in getting into the subleties and emotive response surrounding brands. Great that you’re on social, but how are you leveraging your networks and relationships in-person?
When you feel empowered to be more intentional, holistic and tactical in your communications, engagement and value increase. I hear you saying, yes, sign me up for that please.