“We tried to do it all. Be all to everyone on every possible social media channel out there in addition to managing our small business and demanding workload. We’ve outsourced and overpaid until our brand got lost. We’ve had enough.”

These are the conversations I’m having with small to mid-sized business owners. But being overwhelmed and frustrated is no excuse not to have a plan. I start with a clear picture of business goals, the marketplace and opportunities to inform a succinct strategy. Then, we dive right into holistic communications tactics that include social media, email campaigns, public relations and partnerships.

Each solution is unique and largely reliant upon a client’s resources (time, money and skill sets) and their interests and desired outcome. I play a business advisory role that helps clients hone in on priorities, timing, balance and efficiencies for their marketing-related efforts.

SparkTrack reflects my approach to communications: how do you spark content and topics worth talking about and how do you effectively track, analyze and improve your path?

We start by asking questions like:
Where do you need to be? which btw, is as important as where you don’t need to be
What are your strengths?
What are you already doing that you can easily repurpose?
Where is your audience?
If you had to choose a single social media channel and do it well, what would it be?

Ready to get some answers? Connect here.

Looking forward to it already,
— Jennifer